Rihanna Launches her NEW Fenty Collection

Rihanna Launches her NEW Fenty Collection


Bad girl Riri is on fire, creating an empire for herself. This woman is a pop sensation and a killer businesswomen by creating her own FENTY beauty line, lingerie brand and NOW a luxury fashion brand.

Rihanna launches the fashion brand with the investment of LVMH. "Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader," said Bernard Arnault, chairman and CEO of LVMH.

Rihanna added: "Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together."

Here's what we know about the label...


What will the line include?

The line is "centred on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand," detailed LVMH in a statement, reports WWDThe new brand reflects Rihanna's spirit and a new approach to modern luxury with bold and fierce looks.

From bold oversized blazers to strongly structured pants, the vibe is all Rihanna. The sunglasses turn into masks with exaggerated volumes, while footwear is sharply pointed and seen in strong colors with exposing cutouts

The collections won't follow the typical bi-annual fashion seasons, but rather will operate on a 'See Now Buy Now' basis. Each range will express a different part of a woman's personality.

 The luxury fashion line is launched and available at 


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