To be creative. Is it something you become? Achieve? Is it just a piece of DNA some people are born with? You’ll find the word “creative” used frequently in today’s world. Especially as it is in reference to an individual or type of individual, a “creative”. The definition has become a little hazy and honestly slightly diluted.
I always assumed that being creative referred to someone who was naturally talented in the visual arts. However, when I searched a little deeper into the understanding of what being creative is, I began to compartmentalize people into two categories, those who are creative and those who are analytical. I realized this was part of a stereotypical mindset many people have when it comes to creativity. Someone can’t be creative and analytical, simultaneously... Right? Wrong.
What about artistry, where does that come into play? Are being creative and artistic the same? Can they both be developed or refined? Now, maybe this is not a mind-blowing discovery to some, but most really struggle with recognizing not everyone who is creative is artistic. So, what is the difference anyway?
An individual with artistic ability is someone who possesses the skill or ability to create works of art through various mediums, music, writing, painting, photography, graphic design, makeup, etc. While creative ability refers to one’s ability to use their imagination to create or solve a problem.
Having a career or role that is not in the field of art or visual communication does not necessarily mean they are not creative. Everyone has the ability to be creative but it’s through cultivation and understanding of the creative process that one can grow in being creative.
Just like artistry, creativity is a skill and takes practice. Only, creativity can exist in and out of the art world. The development of this skill is formally known as the Creative Process Model, and let me tell you, it’s a game-changer. What is the Creative Process Model you ask? I’ve got you covered: preparation, incubation, illumination, evaluation/verification, and implementation.
I don’t have time to go into detail about each step, but if you’re unfamiliar, do yourself a favor and google it. Know these concepts, practice them and repeat.
Learning this model will change the way you formulate ideas and help cultivate a streamlined workflow, not only in the art world or visual combination but in all career paths.
So, if you’ve been telling yourself you’re not the creative-type, creativity has no type. While we might not all have artistic abilities, we are all capable of being creative. The creative process in itself is not a means to an end, but a process in which one is consistently exploring the mind in the utmost totality. The more we practice the process the easier it will become. Trust me, give it a shot and you’ll be shocked at how creative you truly are.
Written by: Alexander Goeke
Photographer: Alexander Goeke @alexandergoeke
Model: Amara Henderson @amarahenderson